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The backbone for LidRockŪ is one particularly cool piece of technology
that morphs something ordinary -- a fountain drink lid -- into something
extraordinary -- a way to bring the latest music, video, and games
directly to people who want it. The drink lid actually functions as a
case for a mini CD or DVD disc.
This patented* and FDA-approved packaging is as innovative and powerful
as the entertainment it delivers. The specialized lids can bring mini
discs, featuring music, movies or games, anywhere fountain beverages are
sold, including restaurants, movie theaters, stadiums, convenience
stores, theme parks, and concerts. The list is virtually endless! In
North America alone, more than 20 billion beverages were served last
year. For the math fans out there, that's 634 beverages served every
second of every day all 365 days of the year.
*Acquired 19 U.S. patents granting LidRock exclusive worldwide rights to in-lid merchandising on top of fountain beverages.
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